Message from the Chairperson

Business today moves at the speed of data, technology, and global connection. Companies win by understanding customers, building resilient supply chains, leveraging analytics, and turning ideas into action. At the Department of Marketing and Supply Chain Management (MSCM), we prepare you to lead in that world from day one.

We do not teach marketing and supply chain as separate silos. We integrate them the way leading companies operate, connecting customer insight, digital strategy, logistics, analytics, and innovation into one powerful skill set. You will learn how products move from concept to customer, how brands grow, how data drives decisions, and how global networks create competitive advantage.

Choose Your Path. Build Your Impact.
Our undergraduate programs include:

• Marketing

• Marketing with a Sales Concentration

• Supply Chain Management

Marketing majors develop expertise in consumer behavior, digital strategy, sales, market research, and global marketing, while gaining strong supply chain knowledge.

Supply chain majors master logistics, transportation, sourcing, analytics, and operations, while learning how marketing shapes demand and customer value. The result is a career ready toolkit that employers demand.

Learn by Doing. Lead by Experience.
Our students do more than study business. They solve real problems. You will work with real data, industry projects, simulations, certifications, and professional tools used by global firms. You will present, collaborate, analyze, and lead. Our classrooms mirror the modern workplace, team based, technology driven, and focused on results.

You will also have opportunities to engage with:

• American Marketing Association

• Supply Chain Aggies

• NCAT Marketing Sales Association

• Industry speakers, company visits, and competitions

These experiences build your network, your confidence, and your résumé before you graduate.

Career Ready. Day One.
Our graduates are prepared for careers in brand management, professional sales, digital marketing, logistics, procurement, consulting, analytics, and operations. They work for leading corporations, launch their own ventures, and pursue graduate study at top institutions. Employers value our students because they understand both the customer and the supply chain that serves them.

Lead with Purpose. Compete Globally.
We emphasize ethical leadership, innovation, and cultural intelligence. You will learn to think critically, communicate professionally, and solve complex business challenges. Our students are leaders across campus and in the community, and many earn national recognition for their achievements.

Your future in business starts here. Join a dynamic, high energy program that connects strategy, technology, and global opportunity. Become an Aggie and help shape the future of marketing and supply chain management.